Price and quality alone are no longer sufficient to gain competitive advantage. It is high quality knowledge which provides the opportunities for adding exclusive value to products and services. At the same time, the development of knowledge is gaining momentum. Knowledge is becoming obsolete more quickly and becomes more complex. The danger of this development is that organizations will continue to play the same competitive game and are often unaware that they are lagging behind.This book provides organizations with a way to shift the knowledge ambition and realize it in practice. For this...