Robert H. Ashton Robert H. Aston Alison Hubbard Ashton
The study of behavioral decision making has recently expanded into the area of accounting and auditing. This branch of research seeks to understand the cognitive processes that govern such necessary functions as the pricing of products and services, evaluating corporate performance, granting credit to prospective borrowers, and investing in financial securities. In Judgment and Decision-Making Research in Accounting and Auditing, editors Robert and Alison Ashton present and review more than twenty years of research in decision-making science. The book analyzes the judgments that business...
The study of behavioral decision making has recently expanded into the area of accounting and auditing. This branch of research seeks to understand th...
