Adam M. Brandenburger Ada Brandenberger Barry J. Nalebuff
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the...
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revoluti...
