It is vital for organisations to use company analysis to gain understanding of their limiting and enabling factors and strategic capabilities. Profits can then be maximised by selecting the most effective strategies, and through successful implementation of mergers, acquisitions and divestment opportunities.
In this book Jenster and Hussey move away from the opinion based SWOT analysis commonly used, to provide a more objective step-by-step approach to objectively analysing an organisation. This important task is clearly explained, with information helpfully displayed in diagrams, and...