Tourism, the world's fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardized packages, developed rapidly and provided many consumers with their first experiences of international travel. Today, a complex and multi-faceted industry, tourism faces growing pressures - consumer demand for more individually tailored holidays, an increasingly competitive operational environment, opportunities provided by new technology and growing environmental concerns. This book analyzes the major challenges facing tourism today. The...
Tourism, the world's fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardi...