With growing affluence in the developed world, food has become an increasing focus for attention. Here, the authors argue that in order to understand the extensive and dramatic developments in the world of food, a new interdisciplinary approach is necessary. The Age of Affluence successfully addresses food consumption in this way. The volume:
* argues the importance of socioeconomic and cultural factors over diet, in influencing the production, marketing and consumption of different groups of foods;
* places food systems theory on sound analytical foundations;
* draws...

With growing affluence in the developed world, food has become an increasing focus for attention. Here, the authors argue that in order to understand the extensive and dramatic developments in the world of food, a new interdisciplinary approach is necessary. The Age of Affluence successfully addresses food consumption in this way. The volume:
* argues the importance of socioeconomic and cultural factors over diet, in influencing the production, marketing and consumption of different groups of foods;
* places food systems theory on sound analytical foundations;
* draws...

Foods that promote human health - functional foods or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and...