Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form a guide to innovation as a tool for survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman emphasise the importance of a strategic approach to management through fostering creative processes.
Revised and updated for a second edition, this groundbreaking book now includes:
A new section on contemporary themes in innovation management, such as the...
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creat...
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form a guide to innovation as a tool for survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman emphasise the importance of a strategic approach to management through fostering creative processes.
Revised and updated for a second edition, this groundbreaking book now includes:
A new section on contemporary themes in innovation management, such as the...
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creat...
