The floozy, the gangster's moll, the nasty debutante: Most Hollywood actresses played at least one of these bad girls in the 1930s. Since censorship customarily demanded that goodness prevail, vixens were in mainly supporting roles?but the actresses who played them were often colorful scene stealers. These characters and the women who played them first began to appear in film in 1915 when Theda Bara played home-wrecker Elsie Drummond in The Vixen. Movie theaters filled and the industry focused on heaving bosoms and ceaseless lust. Bara never shed the vamp image. The type evolved into the...