Where do opinions actually come from? Drawing on the analysis of conversations from focus groups, phone-ins and broadcast interviews, Greg Myers argues that members of the public use opinions in order to get along with other people, and demonstrates that how they say things is just as important as what they say. This book clarifies the current debate on the nature of the public's participation in conversation.
Where do opinions actually come from? Drawing on the analysis of conversations from focus groups, phone-ins and broadcast interviews, Greg Myers argue...
Blogs and Wikis have not been with us for long, but have made a huge impact on society. Wikipedia is the best known exemplar of the wiki, a collaborative site that leads to a single text claimed by no-one; blogs, or web-logs, have exploded into the mainstream through novelisations, film adaptations and have gathered huge followings. Blogs and wikis also serve to provide a coherent basis for a discourse analysis of specific web language. What makes these forms distinctive as genres, and what ramifications does the technology have on the language? Myers looks at how blogs and...
Blogs and Wikis have not been with us for long, but have made a huge impact on society. Wikipedia is the best known exemplar of the wiki, a collabo...
Blogs and Wikis have not been with us for long, but have made a huge impact on society. Wikipedia is the best known exemplar of the wiki, a collaborative site that leads to a single text claimed by no-one; blogs, or web-logs, have exploded into the mainstream through novelisations, film adaptations and have gathered huge followings. Blogs and wikis also serve to provide a coherent basis for a discourse analysis of specific web language. What makes these forms distinctive as genres, and what ramifications does the technology have on the language? Myers looks at how blogs and...
Blogs and Wikis have not been with us for long, but have made a huge impact on society. Wikipedia is the best known exemplar of the wiki, a collabo...
Our world is defined by advertisements. They make us smoke, drink, lose weight, but things we do not need. Of course we see through them - or so we say. So how do advertisments work in today's culture? 'Ad Worlds' is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing. It argues that advertising is not monolithic, and illustrates the complex and unpredictable effects of ads as they travel through different worlds - the client's, the agency's, and the medium's - before ultimately reaching ours....
Our world is defined by advertisements. They make us smoke, drink, lose weight, but things we do not need. Of course we see through them - or so we sa...
