This volume represents the papers reviewed and accepted for the HOIT2007 conference held at the Indian Institute of Technology Madras (IIT-M) in the city of Chennai, India, in August 2007. The conference, entitled "Home/Community Oriented ICT for the Next Billion," addressed many major themes of current interest in this field. In particular, the focus was on community-based technologies. The conference was organized by IFIP working Group 9. 3-Home Oriented Informatics and Telematics (HOIT), in association with the TeNeT Group of the Indian Institute of Technology, Madras. The conference...
This volume represents the papers reviewed and accepted for the HOIT2007 conference held at the Indian Institute of Technology Madras (IIT-M) in the c...
Ethnography in Marketing and Consumer Research is intended to assist researchers in employing ethnographic methods in marketing and consumer research. This is in response to the demands of practitioners, students, and academics who want to know more about ethnographic research, but who may not have had a formal training or exposure. Ethnographic research is concrete evidence of what is conventionally referred to as qualitative (or sometimes, interpretive) research. Ethnography is increasingly used to explore marketing and consumer issues, designing products, services and systems that improve...
Ethnography in Marketing and Consumer Research is intended to assist researchers in employing ethnographic methods in marketing and consumer research....
