At the VIIth International Congress on Rheology, which was held in Goteborg in 1976, Proceedings were for the first time printed in advance and distributed to all participants at the time of the Congress. Although of course we Italians would be foolish to even try to emulate our Swedish friends as far as efficiency of organization is concerned, we decided at the very beginning that, as far as the Proceedings were concerned, the VIIIth International Congress on Rheology in Naples would follow the standards of time liness set by the Swedish Society of Rheology. This book is the result we have...