Geodemographic classification is 'big business' in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS.

Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the...

A mix of parody, farce, slapstick and double entendres, the 'Carry On' films typify the very essence of British comedy. From the National Health Service to the monarchy, no British institution was safe from being sent up by the 'Carry On' team. Here is the essential biography of this British institution.

This book is a detailed, empirical investigation into the question of whether academic social research can compete with the commercial sector, with its new technologies and big data, in order to classify, profile, and understand us.

This book is a detailed, empirical investigation into the question of whether academic social research can compete with the commercial sector, with its new technologies and big data, in order to classify, profile, and understand us.

Two years later, the first of 58 TV instalments had been screened, and Hancock's genius, coupled with Galton and Simpson's brilliant scripts, ensured that the show soon became a yardstick against which all subsequent British sitcoms have since been measured.