The measurement of the propensity to accept or reject risk is an important and well researched topic. Measuring Risk Aversion summarizes, discusses, and interprets the published research on this topic for decision makers who maximize expected utility. Estimates of the magnitude of relative risk aversion range widely from near zero to values approaching one hundred, and whether the slope of the risk aversion measure is positive, negative or zero is an unsettled question for many measures, including relative risk aversion. Measuring Risk Aversion show that a substantial part of this variation...