Retailing: Environment and Operations is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related studies. It covers all the key areas of retailing activity and the supply chain. The text introduces and integrates appropriate business, consumer and social concepts to provide an effective framework for the study of retailing, specifically within the UK. It focuses on how managers and professionals in the consumer supply chain can improve their market effectiveness and operational efficiency. Written in an...
Retailing: Environment and Operations is a complete introduction to the retail environment and retail operations for students of retailing, marketing,...