Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage.
The public...
Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes i...
Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs to promote a good image. Nor can they expect preferential treatment just because they meet their tax obligations. Pressure from all sides is forcing corporate leaders to increase their investments in the communities they serve and redefining their relationships with key stakeholder groups, including employees, suppliers, governing boards, shareholders, and the press. Safeguarding the environment, supporting human rights, eliminating child labor,...
Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs t...
Burke challenges the current thesis that companies "should" act responsibly toward communities and societies. Instead, he shows that changes in society "mandate" that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage.
The public environment in which...
Burke challenges the current thesis that companies "should" act responsibly toward communities and societies. Instead, he shows that changes in soc...
