Sell or Sink delivers the sales coaching and professional advice you need to keep your business afloat. Business leaders and sales executives need sales sense - the ability to understand and apply consistent, reliable sales growth strategies to attain solid results. Sell or Sink explains a key strategy, and then provides structured questions and actions to help you apply the strategy to your own organization. Each strategy is short and direct so you can move through them quickly while extracting value, developing insight about your organization and providing meaningful information that you...

Sell or Sink delivers the sales coaching and professional advice you need to keep your business afloat. Business leaders and sales executives need sales sense - the ability to understand and apply consistent, reliable sales growth strategies to attain solid results. Sell or Sink explains a key strategy, and then provides structured questions and actions to help you apply the strategy to your own organization. Each strategy is short and direct so you can move through them quickly while extracting value, developing insight about your organization and providing meaningful information that you...