In this timely book, Lee Tavis and Timothy Tavis contend that the values dimension of the actions of multinational firms is becoming increasingly important, given the worldwide integration of economies and peoples. The digital revolution has broadened the reach of globalization and created an informed society that demands higher standards of behavior from the business enterprise; at the same time, multinational corporations have gained power often comparable to that of the nation state, and global society is in need of widely accepted, enduring social and ethical standards. Tavis and Tavis...
In this timely book, Lee Tavis and Timothy Tavis contend that the values dimension of the actions of multinational firms is becoming increasingly i...