Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviors and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both op...
This innovative study argues convincingly that intelligence is essentially a plural concept, socially and historically determined, and that it can only be fully understood when the socio-psychological foundations of intelligence have been explored. Using a carefully developed questionnaire technique, the authors demonstrate that social representations of intelligence are structured and evolve as a result of a number of socio-cognitive operations interacting with everyday experience to maintain a coherent social universe and an individual identity that is compatible with society's norms and...
This innovative study argues convincingly that intelligence is essentially a plural concept, socially and historically determined, and that it can onl...
This book examines the nature and operation of social thought and language as used in everyday life, and looks at social thinking through the complex patternings and functions of discourse. It is based on extensive empirical evidence about the language of contemporary racism and nationalism, drawn from the vast corpus of the discourse of Swiss racism gathered by the author from a variety of written and spoken sources. Three principal investigations, of sociocentrism, causality and the perception of time, are used to sinuate and define the nature and working of everyday speech and reasoning....
This book examines the nature and operation of social thought and language as used in everyday life, and looks at social thinking through the complex ...
War was the first subject of literature; at times, war has been its only subject. In this volume, the contributors reflect on the uneasy yet symbiotic relations of war and writing, from medieval to modern literature. War writing emerges in multiple forms, celebratory and critical, awed and disgusted; the rhetoric of inexpressibility fights its own battle with the urgent necessity of representation, record and recognition. This is shown to be true even to the present day: whether mimetic or metaphorical, literature that concerns itself overtly or covertly with the real pressures of war...
War was the first subject of literature; at times, war has been its only subject. In this volume, the contributors reflect on the uneasy yet symbiotic...
