Succeeding in acting is no accident. The "Twelve Step Plan to Becoming an Actor in L.A." is an innovative step-by-step plan for turning dreams into reality.

This one of a kind guidebook, written by two working actors turned casting director and drama therapist, will jump start any actor's career. Authors Dawn Lerman and Dori Keller navigate the actor month by month through a year in Los Angeles.

The "Twelve Step Plan to Becoming an Actor in L.A." is supplemented with acting and self-help exercises, monthly progress pages, career/financial worksheets, journal pages, inspiring quotations,...

The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior.

Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence and sales of a brand. The book covers the fundamentals of brand language and applications for an array of marketing...

The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior.

Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence and sales of a brand. The book covers the fundamentals of brand language and applications for an array of marketing...