An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides a step-by-step approach to initiating or expanding international software sales. It teaches you how to examine critically your candidate product for exportability; how to find distributors, agents, and resellers abroad; how to identify the best distribution structure for export; and much, much more Not content with providing just the guidelines for setting up, expanding, and managing your international sales channels, Guide to Software...
An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export...