A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing...

Dieses Buch beschreibt die Programmiersprache Modula-2. Es wendet sich an Be nutzer, die Pascal kennen und darauf aufbauend Modula-2 lernen mochten. Das Buch gliedert sich in drei Teile. Teil 1 fuhrt in die Konzepte ein, die in Modu la-2 neu und demzufolge Pascal-Programmierern unbekannt sind. Teil 2 beschreibt Unterschiede zu Pascal. In Teil 3 werden Module definiert, die eine grundlegende Programmierumgebung bereitstellen. Der Anhang enthalt einen Glossar, Syntax diagramme, eine Liste der Wortsymbole, Sonderzeichen und Standardbezeichner, sowie eine Tabelle des ASCII-Zeichencodes. Man...

This book describes the programming language Modula-2. It is written for people who know the Pascal language and who wish to learn Modula-2 in terms of their knowledge of Pascal. The text is divided into three parts. Part 1 introduces concepts unique to Modula-2 and thus new to Pascal programmers. Part 2 describes differences from Pascal. Part 3 defines modules which provide basic programming facilities. The appendices include a glossary and syntax diagrams. Please note that this book does not offer a complete description of the Modula-2 language; it is intended to complement Niklaus Wirth's...