This text proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities. It demonstrates how firms can conduct a technology audit, acquire, exploit and manage technology to develop a technology strategy to take the company forward. Practical and applied, the text should provide managers and students with a valuable insight into the relationship between technology, product development,...
This text proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identi...
Through the years I never thought about writing, but I have always stored away certain sayings that I found interesting. One of those titles was, where the timbers cross, and I always thought it would make a good story. The problem was how to put a story with some of these sayings. It was almost five years before I came up with the story that goes with the book title. I wrote two stories in 1997 and put them in a folder and forgot about them. I happened to give a cousin the stories and ask him to read them. I assumed he would do what I would have done and put them in a drawer and forget...
Through the years I never thought about writing, but I have always stored away certain sayings that I found interesting. One of those titles was, w...
