It's a sunny summer Saturday in Madison, Wisconsin, and the eight-block square around the state capitol building is lined with booths bursting with handmade cheeses, fresh-picked berries and veggies, potted herbs and bedding plants, smoked trout and venison sausage, mushrooms, hickory nuts and honey, sprays of cut flowers, luscious baked goods and candies, and even newly spun yarn from the wool of local sheep.

The Dane County Farmers' Market has become one of Madison's primary tourist attractions, rated as a top market by both Food and Wine and Good Housekeeping. It's the place to be on...

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