Like it or not, every business--even one conducted from the kitchen table--is global. No matter the industry, employees now routinely travel to other countries or interact with foreign customers, vendors, or fellow employees. Or they conduct business over the phone, via e-mail, or through video links. As a result, they have to understand international customs and etiquette or risk losing customers or botching business relations. And understanding business customs in other cultures isn't merely playing good defense--it often leads to new products or service enhancements that help an...
Like it or not, every business--even one conducted from the kitchen table--is global. No matter the industry, employees now routinely travel to oth...
This book provides the invaluable intercultural knowledge to help you make a deal, sell your product, or find a joint venture, no matter where your business takes you.
This book provides the invaluable intercultural knowledge to help you make a deal, sell your product, or find a joint venture, no matter where your...
Directed primarily toward business majors, this text also provides practical content to current and aspiring industry professionals. With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make readers aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general "dos" and...
Directed primarily toward business majors, this text also provides practical content to current and aspiring industry professionals. With the ...
