If marketers could really grasp what drives customer loyalty they could dominate their marketplace. Now they can. Marketing consultants Jan Hofmeyr and John Rice introduce the conversion model, a technique which analyzes a person's psychological commitment to any given thing. Their process acts first as a filter, separating customers who are most likely to be committed to a product from those who are poor prospects. It then becomes a practical toolkit, providing marketing managers with the techniques and thinking needed to capture target customers for their own brands.

The 2011 Transformation Audit presents a collection of articles by South African thought leaders, which asks how the country can set goals and achieve them in a hostile global climate that threatens developmental gains that have been painstakingly achieved. For nearly two decades, South Africans have conducted exhaustive analyses of the country's challenges, embarked on bold scenario exercises and, more recently, produced forward looking strategies aimed at addressing these challenges. The most eminent of these in recent years were the Department of Economic Development's New Growth Path, and...