"Beyond Broccoli" is written by Susan Schenck, who herself was a raw vegan for six years, followed by a year of raw vegetarianism (including raw dairy and eggs), and ending with her returning to raw and lightly cooked meat. "Going raw" proved to have so many benefits that Schenck wrote a 2-time award-winning book about it, "The Live Food Factor." But after a few years, she began to exhibit health issues. Her research, spurred on by Dr. Stanley Bass, led her to conclude that it was a deficiency of vital nutrients found fully formed only in animal products that were causing the problems.

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