Choice in transport is a complex issue and related
to a wide range of factors including socio-economic
variables and the nature of transport infrastructure
and the physical geography of an area. As well as
the rational and measurable factors, there are other
complex and subtle factors including the
influences of culture and social norms. Changes to
behaviour probably take an extended period of time
and require a range of conditions to be appropriate.
This book by John Parkin explores the variables
which influence the propensity to cycle. Measures
that have been found to be...

With his first book 'F**k It', John C. Parkin established that swearing was a spiritual act: helping us let go and realise that things don't matter so much at all. This book packs a similar punch in wisdom and style, but with fewer words and more illustrations.

On Cup Final Day, before the match begins, proceedings are interrupted by the deadliest shot in football history - a round from a sniper rifle intended for the Prime Minister. With the nation's security services severely comprised, who should the PM call but his friend, the SAS veteran, Bladon? With the help of his beautiful wife Lexi, Bladon begins the hunt for the assassin and in the process discovers that a ruthless enemy has obtained a gun so powerful it can destroy missiles in flight and lay down devastating fire against any opposing forces. With Bladon in hot pursuit, and his quarry...

Don't let your idea or product atrophy in your mind. Ask yourself the hard questions to overcome your fear and subjectivity making your dream a reality. John Parkin has brought over 50 products to market. He shares his techniques and tactics for success with thought provoking questions and critical insight on the processes to bring your product from the thought process to Reality.