Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the...
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the manage...
� This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.
� This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business market...
Michael Kleinaltenkamp Lorenz Gabriel Julian Morgen
Dieses Buch beleuchtet zentrale Aspekte und Herausforderungen für Marketing und Innovation in disruptiven Zeiten. Die Digitalisierung und der Technologiefortschritt führen zu strukturellen Veränderungen bei den Marktparteien. So halten immer mehr technologische Innovationen Einzug in den Alltag der Kunden auf Konsum- und Businessmärkten, die deren Verhaltensweisen verändern und neue Marktspielregeln bilden. Insbesondere Informationstechnologien ermöglichen über die Erfassung von Kundendaten und Big-Data-Analysen tiefe Einblicke in die Lebenswelten der Kunden, die den Anbietern dabei...
Dieses Buch beleuchtet zentrale Aspekte und Herausforderungen für Marketing und Innovation in disruptiven Zeiten. Die Digitalisierung und der Techno...
Michael Kleinaltenkamp Katharina Prohl-Schwenke Laura Elgeti
End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses, but currently CSM applications are spreading globally across industries.This book provides a clear understanding of CSM for practitioners based on comprehensibly prepared knowledge from practical and scientific resources. The book can be used as a practical guide to learn about CSM process and the roles, necessary capabilities, and expectations toward...
End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus t...
