The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:

- Creating advantage in the minds of many

- Chartering innovation within the organization

- Preparing, developing and supporting the right team

- Placing customers at the centre of innovation

- Changing the organization to deliver the innovation

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