Tourism is a major economic contributor. This book provides extensive information regarding the strategies adopted by stake holders in the tourism industry. We have been witnessing huge competition among the organizations in the business world. Companies are looking for resourceful methods to participate in the global tourism market. In business, the major objective is to make profit. However, if the focus is only on profit, it will not to be easy for them to succeed. It is more significant for organizations to find out how to make a well-built strategy in order to be more competitive in the...

Tourism has emerged as a significant contributor to world economies. This book provides a detailed analysis of the emerging trends, strategies and challenges of the tourism industry. It is considered a good business practice for the tourism industry to support their micro and macro environment via strategic perspectives. This is essential because we cannot consider companies existing without their environment. If companies do not engage themselves in such commissions, they are in hazard of isolating themselves from the shareholder. That, in turn, creates difficulties for mobilizing new ideas...

Tourism has evolved as a self-sustaining industry around the globe with a huge turnover. We have been witnessing huge competition among the organizations in the business world. Companies are looking for resourceful methods to participate in the global tourism market. In business, the major objective is to make profit. However, if the focus is only on profit, it will not to be easy for them to succeed. It is more significant for organizations to find out how to make a well-built strategy in order to be more competitive in the marketplace. Creative working enables organizations to make their...