This work contains practical, how-to applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, it offers new viewpoints, tools and creative ways to solve potentially devastating problems through the implementation of marketing.
This work contains practical, how-to applications of marketing thought and theory for the higher education environment. Written by practitioners for p...
With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application...
With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present...
