Tropman goes beyond the notion of the learning organization to propose the creating organization, an organization which sees that ideas--their initiation, development, and implementation--are the key resources for success in the 21st century. While three key resources are important to any organizations--money, people and ideas--the last has been developed the least. Everyone in the organization knows who handles the money; most people know who handles the people, but few know who handles the organizations' store of ideas. Indeed, as one executive said, Why should we have such a person; we...
Tropman goes beyond the notion of the learning organization to propose the creating organization, an organization which sees that ideas--their init...
Following an in-depth discussion of the theoretical underpinnings of successful entrepreneurship, the authors show how to apply the theory in actual practice. They demonstrate how to analyze the entrepreneurial firm's stage of development and then focus specifically on problems linked to that stage, how to use the Success/Failure grid as an analysis tool, and how to capitalize on favorable conditions and opportunities. A book for aspiring entrepreneurs both within and outside of established corporations, this book introduces a new perspective on the subject that both refutes...
Following an in-depth discussion of the theoretical underpinnings of successful entrepreneurship, the authors show how to apply the theory in actua...
