Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.

Each chapter is structured around easy-to-follow guidelines.

Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.

This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in...