New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

The period of economic decline during the 1990s produced a wave of studies focusing on the failure of Japanese management according to western criteria. Yet Japanese manufacturing firms have continued to hold competitive power in the world market. This book identifies the institutional specificity of Japanese Management and the reasons behind its continued competitiveness. Through an exploration of the strategy and structure of Japanese manufacturing corporations the authors discover the essential features and strength of Japanese management systems, their problems and new trends, and...

This book tries to describe the formal long-range planning process of Japanese corporations, to analyze the formal strategic decision making process and to find theories through this analysis.

This text presents empirical research on the strategies and organizational culture of some of the most prominent Japanese corporations. It investigates what makes them agile, how they build long-term vision, and how they manage the process of change in a world of mega-competition.