This innovative book offers help to managers and firms as they deal with cross-cultural issues in their operations. As newly independent nations offer new market opportunities for international firms, cross-cultural issues are presenting new competitive problems. Increasingly, both new and experienced firms are encountering difficulties and often committing costly blunders as they attempt to deal with the cultural issues. In an insightful text that is both theoretical and practical, the author offers an interesting staffing and structural alternative to help firms regain and maintain their...