The persuasive strategies employed by the Moral Majority in the early 1980s reassured and calmed a segment of the American population left confused and uncertain by recent national events. David Snowball analyzes this powerful movement, how its rhetoric energized its supporters, the positions it endorsed and causes it championed, and its response to political and media critics. By examining the fundamental messages, the tactics used, and the personalities involved, the study reveals that, while the basic message of the Moral Majority remained constant, its changing popular image and...
The persuasive strategies employed by the Moral Majority in the early 1980s reassured and calmed a segment of the American population left confused...
