This examination of the development of the private housebuilding industry from the 1930s to the present day analyses the supply side of the industry, and gives the first comprehensive account of the corporate history of the 20th century housing industry in the UK.

In the first book to look from a thoroughly practical perspective on the crucial business of profits forecasting, Fred Wellings provides an integrated approach to the theories which underpin the forecasting process. This approach also recognises the limitations faced by the outsider in the real world where both time and hard facts may be in equally short supply. It lays emphasis on the patterns of industrial and corporate behaviour and the forecaster's ability to recognise and anticipate these patterns. The first part of the book covers the industrial background within which the individual...