The care of pain patients often requires a specialized knowledge base and skill set that goes beyond that of the general management of patients. Interventional Pain Medicine provides comprehensive, point-of-care information for providers of pain therapies in a portable, easy-to-navigate format. With continued advances made on interventions available to treat pain, this book offers up-to-date details and instructions on procedural techniques as well as concise yet informative discussions on anatomy, indications, preparation, and complications. Chapters are clustered into six different...

Advertising as well as Marketing to the rural consumers is an altogether different ballgame. Here, life of the people revolves around traditional or cultural beliefs and values rather than on rationality and pragmatism. No wonder then, that customer perception of brands here plays a pivotal role in customerspurchase decision-making for various product categories and hence understanding that has significant relevance for marketers. Ethics in advertisements play a very important role in forming and molding the customer perception for their brands.Not much research was carried out earlier on...

In anesthesia practice and treatment, pharmacology and therapeutics are intimately related, synergistic, and mutually reinforcing. Rapid advances in pharmacotherapy often offer myriad treatment options for clinicians to sort through when developing patient management strategies. In turn, the principles of clinical therapeutics are rooted in fundamental pharmacology. Clinicians must understand pharmacologic principles in order to formulate and implement therapeutic algorithms that maximize patient benefit. Pharmacology in Anesthesia Practice provides clinicians with a rapid and easy review of...