A new model of tourism development has recently emerged out of a widening concern for the morality of tourist experience. Known variously as 'ecotourism', 'new tourism', socially responsible tourism', huge claims are made for it in terms of what it might offer in promoting national tourism development. Yet how well does this new model work in practice? And what does it mean to be an international tourist encountering the cultural, political and economic particularities of the South African experience? Garth Allen and Frank Brennan seek to explore the realities of this new morality of tourism...