Represents an introduction to popular media culture in Britain since 1945. It discusses the ways in which popular culture can be studied, understood and appreciated, and covers its key analytical issues and some of its most important forms and processes. The contributors analyze some of popular culture's leading and most representative expressions such as TV soaps, quizzes and game shows, TV for children, media treatment of the monarchy, pop music, comedy, advertising, consumerism and Americanization.

Represents an introduction to popular media culture in Britain since 1945. It discusses the ways in which popular culture can be studied, understood and appreciated, and covers its key analytical issues and some of its most important forms and processes. The contributors analyze some of popular culture's leading and most representative expressions such as TV soaps, quizzes and game shows, TV for children, media treatment of the monarchy, pop music, comedy, advertising, consumerism and Americanization.

How can we study popular culture? What makes 'popular culture' popular? Is popular culture important? What influence does it have?
An Introduction to Studying Popular Culture provides a clear and comprehensive answer to these questions. It presents a critical assessment of the major ways in which popular culture has been interpreted, and suggests how it may be more usefully studied.
Dominic Strinati uses the examples of cinema and television to show how we can understand popular culture from sociological and historical perspectives.

How can we study popular culture? What makes 'popular culture' popular? Is popular culture important? What influence does it have?
An Introduction to Studying Popular Culture provides a clear and comprehensive answer to these questions. It presents a critical assessment of the major ways in which popular culture has been interpreted, and suggests how it may be more usefully studied.
Dominic Strinati uses the examples of cinema and television to show how we can understand popular culture from sociological and historical perspectives.

An Introduction to Theories of Popular Culture is widely recognized as an immensely useful textbook for students taking courses in the major theories of popular culture. Strinati provides a critical assessment of the ways in which these theories have tried to understand and evaluate popular culture in modern societies.

Among the theories and ideas the book introduces are: mann culture, the Frankfurt School and the culture industry, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism.

This new edition provides fresh material on Marxism...

This is a clear and comprehensive guide to the major theories of popular culture. Dominic Strinati provides a critical assessment of the ways in which these theories have tried to understand and evaluate popular culture in modern societies. Among the theories and ideas the book introduces are mass culture, the Frankfurt School and the culture industry, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. Strinati explains how theorists such as Adorno, Barthes, Althusser and Hebdige have grappled with the many forms of popular culture, from jazz to the...