The authors not only give you 12 tools to overcome every objection known to sales, using just your words. But they also give you a method after ever chapter to permanently install each tool into your brain so you will always have it with you for easy access. In addition each tool has a unique name for creating an easy mnemonic. Never be caught off guard again with an objection you can't handle. It's such an easy method taught in this book you will amaze yourself at how quickly you get it and how easily you use it.
The authors not only give you 12 tools to overcome every objection known to sales, using just your words. But they also give you a method after ever c...
All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct--and often floundering or failing as a result--we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in...
All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convin...
