The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company personnel. It will also be helpful to consumers to use as a reference guide to better understand insurance...
The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the prope...
Ronald A. Nykiel Robert E. Stevens David L. Loudon
This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the various tools and techniques associated with marketing, and offers advice on choosing the best strategy. Checklists and sample forms are included. Nykiel teaches at the University of Houston. Annotation (c)
This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the variou...
