A complete guide to marketing cellular devices and services

Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while...

How to choose cellular service wisely and become an adept cellular user

Keeping in touch via cellular is increasingly vital in today's fast--paced world. The technology now boasts over 50 million subscribers, and that figure is expected to double in the next five years. Whether you are a regular user or an industry professional, The Cellular Connection, Fourth Edition helps you keep current in the field. Written in a nontechnical language by an industry insider, this new edition of a highly successful book (over a quarter million copies sold ) demystifies both service and...