A major measure of success in the world of business management is the ability to achieve maximum yield from the available assets of the enterprise. Often the most important asset to a company is its technology and intellectual property. And yet, the capacity to create and develop technology is outpacing most firms' abilities to manage the resulting product and processes. Watkins' purpose is to help managers improve their ways and means of translating technological assets into effective business strategies. The information in the book is designed to be useful for any size firm from...
A major measure of success in the world of business management is the ability to achieve maximum yield from the available assets of the enterprise....
