This work analyses the comparative advertising directive, offering background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It should provide an understanding of recent thinking on comparative advertising from Germany, where the directive has been the subject of extensive debate. The book also has four appendices in which UK, German and European material is given.

Australian law has arguably given expression to three moral duties relating to induced assumptions: the duty to keep promises, the duty not to lie and the duty to ensure the reliability of induced assumptions. This book expounds the third of these duties and shows how it can be used to shape -equitable- estoppel, a doctrine emerging from the decisions of the High Court of Australia in Waltons Stores and Verwayen. It does not purport to cover the entire law of estoppel, but does examine, analytically, how the doctrine might operate in a series of problematic cases at the edge of contract law.