This volume examines consumer boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, the author discusses different types of boycotts - from their historical focus on labour and economic concerns to the more recent inclusion of issues such as minority rights, animal welfare, and environmental protection. He also documents the shift in strategic emphasis from the marketplace (cutting consumer sales) to the media (securing news coverage to air criticism of a targeted firm). In turn, these...
This volume examines consumer boycotts both historically and currently. Drawing on both published and unpublished material as well as personal intervi...
In the years since World War II, what began in the United States as a shift from a wartime to a peacetime economy soon led to a massive outpouring of new commercial offerings of consumer products and services accompanied by unprecedented efforts to market these commodities. How, Monroe Friedman asks, did these extraordinary commercial developments change the American people over the course of the postwar period?
He offers the beginnings of an answer to this, and many other related questions, by bringing together the individual components of a recently completed series of studies on...
In the years since World War II, what began in the United States as a shift from a wartime to a peacetime economy soon led to a massive outpouring ...
