Copublished with the Organisation for Economic Co-operation and Development (OECD)
This study addresses the role of agricultural policies in raising incomes in developing countries. It sets out a strategy for raising rural incomes which emphasizes the need to create diversified rural economies with opportunities within and outside agriculture. This means adopting policies that facilitate rather than impede structural change and integrate agricultural policies within the overall mix of policies and institutional reforms that are needed. By investing in public goods, such as...
Copublished with the Organisation for Economic Co-operation and Development (OECD)
This study addresses the role of agricultural policies i...
Why commercial-style branding doesn't work for nonprofits--and what does
Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding--a well-developed discipline with a history of commercial success--fail when applied to nonprofits? The Money-Raising Nonprofit Brand ]...
Why commercial-style branding doesn't work for nonprofits--and what does
Taking its cue from for-profit corporations, the nonprofit world ha...