With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual...
Coordination between infant and adult is thought to be essential to infant development. However, the study is theoretically and methodologically grounded in a dyadic systems perspective and relational psychoanalysis. Our automated apparatus explores the micro-second timing of 4-month infant-adult vocal coordination to predict 12-month infant attachment and cognition. This work also further defines a fundamental dyadic timing matrix that guides the trajectory of infant development.
Coordination between infant and adult is thought to be essential to infant development. However, the study is theoretically and methodologically groun...
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero.
Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media...
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, ...
