"Prediction and Change of Health Behavior" honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen’ s theories of reasoned action on attitude research and on the solution of social problems.
Part I is devoted to theoretical and conceptual issues aspects of the reasoned action approach. Leading figures in the field address such issues as measurement compatibility, the interaction of belief...
"Prediction and Change of Health Behavior" honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. F...
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an u...
