"Prediction and Change of Health Behavior" honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen’ s theories of reasoned action on attitude research and on the solution of social problems.
 
Part I is devoted to theoretical and conceptual issues aspects of the reasoned action approach. Leading figures in the field address such issues as measurement compatibility, the interaction of belief...