CEsar ChAvez's relentless campaign for social justice for farm workers and laborers in the United States marked a milestone in U.S. history. Through his powerful rhetoric and impassioned calls to action, ChAvez transformed as well as persuaded and inspired his audiences.

In this first published anthology, Richard J. Jensen and John C. Hammerback present ChAvez in his own terms. Through this collection and through his own words and analysis of his major speeches and writings, Jensen and Hammerback reveal the rhetorical qualities and underlying rhetorical dynamics of a master...

The authors analyze the rhetorical discourse characteristic of the Chicano protest movement of the sixties and seventies, focusing on four prominent activists, Cesar Chavez, Rodolfo Corky Gonzalez, Jose Angel Gutierrez, and Reies Lopez Tijerina. How these militant spokesmen employed their extensive skill with words is closely examined and analyzed. In the process, much about the nature, function, and meaning of the Chicano protest movement becomes clear. Similarities and differences in their rhetorical styles are discussed, as are their different backgrounds, personalities, goals,...